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Hello to all of Murata colleagues !
I’m Yuta Okada & I was transferred to India in 2019.
My primary responsibilities include expanding sales for the entire Indian automotive market, both existing and new customers.
Murata India (MIE) has more than 10 years of biz history in India where the next big global demand of electronics exists. For Murata, India is a major market after China in the automotive and mobile markets, with significant growth potential.
To increase Murata's brand awareness and sales in India, To achieve this goal, We teamed up with infrastructure partner companies in the area to carry out Proof of Concepts (PoCs) for Vehicle–to–vehicle(V2V) and Vehicle–to–Infrastructure (V2I) in collaboration with local OEMs on the streets, aiming to increase awareness of Murata, deepen relationships with OEMs and service providers, and enhance Tier 1 product selection influence. We conducted these activities on 23F. On 24F, we also plan to conduct a PoC for emergency vehicles.
We believe that this initiative can contribute significantly by alleviating congestion in India, speeding up hospital arrival times for patients, among other benefits; hence feeling fulfilled by making a positive impact on Society.
And as other unique daily initiative, we hold Tech Days in OEM and Tier 1 conference rooms, and place Murata sample shelves in customers' EMC labs and certification agencies' chambers to increase awareness and target bill of Material (BOM) inclusion at the last moment. |
Mr. Yuta Okada
Sales Manager, MIE-BLR |
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